Section B - Media in the Online Age

Two questions on the same subject, in this case, media in the online age, only answer 1.

Examiners Report:

Candidates that answered sectioned b first did better over all, probably because it's worth more marks.

Exam Prep:

Need to know about film industry and the internet and how they are married together.
Need to know about online media production by the public (social network sites)
Need to know examples of how media production has been transformed by the internet and broadband access (and examples of media that have remained untouched by these developments, if any)
Need to know the impact of broadband inter access on audience behaviour
Need to know the importance of media convergence and the role of the internet in accelerating this
Need to know debates around the future of the media in the web 3.0 era

THREE THEORIES TO RESEARCH:

Chris Anderson - Longtail - 2006
Don Tapscott and Anthony Williams - Wikinomics - 2006
Charles Leadbetter - We think

THESE ARE MEDIA AREAS YOU NEED TO CONDUCT RESEARCH INTO, DETAILED ON 2:

Online Newspapers
Online TV, e.g iPlayer
Web Radio (DAB)
Film Industry and the Internet
Online media production by the public (social network sites)
Audio Books

Theorists:

David Gauntlett - Media Studies 2.0
Henry Jenkins - Fan Culture - Convergence Culture
Michael Wesch - Digital Ethnography
Don Tapscott - Wikinomics - Its a book


Exam Tips:

Have a range of case studies
Refer to two media types
Refer to past, present and future